Location: Remote (with occasional meetups in Malta)
Type: Full-time (Malta-based) or Contract (Remote outside Malta)
Industry: iGaming
About Playbook
Playbook is a specialist iGaming consultancy offering fully managed CRM services to start-ups and early-stage companies in the iGaming space. We specialise in taking full ownership of the CRM function, rather than working alongside internal CRM teams. Our mission is to build and operate highly effective, data-driven CRM programs from the ground up.
What We Do
- Review and optimise existing CRM setups
- Set up new brands on CRM platforms from day one
- Deliver ongoing campaign strategy, execution, and analysis across multiple client brands
The Role
We’re looking for a CRM Manager / CRM Executive to join our growing team. You’ll work across multiple start-up brands, helping shape and run their entire CRM operation. This is a hands-on role, involving everything from strategy and planning to execution and reporting. Each brand is assigned a key contact at Playbook, and you’ll take responsibility for your assigned brands.
Key Responsibilities
- Own and manage CRM operations for assigned client brands
- Create monthly CRM strategies and plans, presented in a dedicated planning meeting
- Lead monthly performance reviews and analysis calls with clients
- Build player segments and lifecycle automations across CRM platforms
- Execute multi-channel CRM campaigns (email, SMS, push, onsite)
- Perform QA on all activity using the double-eyes principle before campaigns go live
- Collaborate closely with internal team members via Slack and Google Workspace
- Participate in daily internal alignment meetings to ensure delivery quality
- Continuously monitor and optimise campaign performance
Who You Are
- CRM experience in iGaming is essential
- Practical experience with one or more of the following platforms: Fast Track, XtremePush, Symplify (others considered)
- Strong understanding of customer segmentation, lifecycle strategy, and CRM automation
- Confident working independently across multiple brands
- Highly organised, detail-oriented, and strong on follow-through
- Comfortable working remotely and using tools like Slack and Google Workspace for communication and collaboration
- A good communicator who can present CRM strategies and performance insights to clients
Working at Playbook
- Remote-first culture with regular team meetups in Malta
- Full-time employment offered to Malta-based candidates
- Contract basis for candidates outside of Malta
- You’ll be the key point of contact for your brands, owning CRM end to end
- Work within a collaborative team committed to shared learning and high standards
