World’s First Self-Service Sports Betting & Lottery Terminal by IZIGROUP

National Lottery plc (Malta), a subsidiary of IZIGROUP, together with Brightstar Lottery (formerly IGT and Playtech), has launched the world’s first self-service terminal that combines sports betting and lottery ticket sales in one unified experience.

This solution lets players switch seamlessly between placing sports bets and purchasing lottery tickets from a single, easy-to-use interface. It is built to address the growing demand for integrated gaming technology that supports multiple betting and draw-based products.

“This is more than just a terminal – it’s a transformative step toward the future of retail betting and lottery,” said Cristian Rachieru – Group Head of Digital Product at IZIGROUP. “For the first time, players can truly benefit from an integrated experience that combines the instant thrill of sports betting with the aspirational dream of lottery jackpots, all from one self-service terminal.”

The SSBT is powered by a robust, secure architecture with built-in identity verification and responsible gaming features. Its modular design ensures flexibility to meet regulatory requirements and adapt to customer preferences while reducing operational overhead.

Highlights:

Two Worlds, One Screen

Sports betting and lottery products combined in one streamlined experience.

Effortless Use

Touchscreen interface designed for smooth, natural interaction.

Performance & Security

High-speed ticket printing and dispensing with advanced safeguards.

Instant Sync

Transactions and tickets updated in real time with backend systems.

Early pilots in retail outlets are already showing positive results, including strong adoption rates, longer player engagement, and cross-channel activity. The rollout is expanding nationwide.

“This launch represents the convergence of tradition and technology,” added Mr. Rachieru. “By bringing lottery and sports betting together in a single self-service touchpoint, we’re redefining what the future of gaming looks like.”